The leadership of Integrated Music Rights will be spearheaded by industry veterans Greg Bays, Integrity’s Vice President of Digital Business & Commercial Partnerships, and Jonathan Lane, Integrity’s Senior Director of Music Administration. Bays noted, “We take care of the business so our creative partners can do what they do best. Over the last ten years, the market has shifted rapidly, helping independent artists find unprecedented opportunities to reach their audience through global streaming platforms. Our team provides hands-on experience and insights to help artists maximize and accelerate their growth potential.”
In preparation for the launch of Integrated Music Rights, Lane recently led the process of transitioning Integrity’s song administration in-house. “Bringing our song publishing administration rights in-house provides Integrity and Integrated Music Rights with new levels of flexibility in meeting the ministry needs of our songwriters, artists, and administered clients,“ said Lane. “Our teams in both the United States and the United Kingdom are passionate about stewarding songs of substance that transform lives around the world.”
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